Tag Archives: Program

Bayer gets with the program for Super Bowl LIII to kick off cancer testing awareness effort

Bayer is going to the Super Bowl. Not with some glitzy $ 5 million TV ad, but instead with a print ad in the official Super Bowl LIII program to launch its new awareness campaign around genomic testing for cancer. The “Test Your Cancer” campaign soft launch begins with the Super Bowl ad along with… Read More »